When you're ready to incorporate the news media into your overall communications plan, you're taking an important step further legitimizing your business.

Successful media relations can provide an outstanding return on investment in promoting your products or services and in cementing your brand in the marketplace. The impact of coverage in a print or online news article, radio, or television spot is both invaluable and measurable in terms of how the piece is received by readers, listeners and viewers as well as how the coverage translates into dollars and cents when compared to advertising rates for the media in question. (A good article on the importance of media or public relations to the operations of businesses is available for downloading here.)


As mentioned above, done correctly, media relations can have an amazing positive impact on your business. Positive media relations takes a great deal of relationship-building, and is best left to experienced professionals who know how to attract reporters to your story instead of driving them away.

Menzies Consulting does the research and architects a solution, working our established network of media contacts while professionally approaching new, targeted outlets defined by your specific needs. Our services include an audit of your existing media coverage; research of targeted media outlets; use of Menzies Consulting as media contact to field reporter queries; and of course placement of high-profile articles in key publications.