News
June 15, 2010
Menzies Consulting, Inc. Publishes Article on Using Editorial Calendars as a Business Development Tool in the Life Sciences Marketplace
(Research Triangle Park, N.C.) Innovative public relations and strategic messaging firm Menzies Consulting, Inc. has published the June 2010 issue of its News You Can Use newsletter, which includes a feature article on using newspaper and life sciences magazine editorial calendars as business development tools.
“Plan Ahead to Get Ahead: Media Calendars are Key to Placements” examines the return on investment for proactive research into potential editorial opportunities for pitching a company as an informational resource for news media. Details are given on how to go about finding editorial calendars and approaching editors the right way so as not to damage a company’s brand while promoting senior leadership, products and services.
The article and the entire News You Can Use newsletter are available free of charge; to receive a copy, email a request to newsletter@strategicmessaging.net.
Menzies Consulting, Inc. applies relentless innovation to achieving proven results for companies and organizations in the life sciences, technology, health care, product design, general business, and non-profit sectors looking to apply meaningful PR strategies to achieve company goals. More information is available online at StrategicMessaging.net.
About Menzies Consulting, Inc.
Menzies Consulting, Inc. helps businesses and organizations of any size across the U.S. and overseas figure out what they are trying to say, who they are trying to say it to, and develops tools and methodologies to deliver that message. In addition to servicing individual client strategic messaging and business development needs, Menzies Consulting, Inc. has developed a number of enhanced online news publications to contribute to a vibrant and growing economic environment in North Carolina. For more information visit www.strategicmessaging.net.
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April 27, 2010
Menzies Consulting, Inc. publishes information on managing domains to protect your brand
(Research Triangle Park, N.C.) Innovative public relations and strategic messaging firm Menzies Consulting, Inc. has published the April 2010 issue of its News You Can Use newsletter, which includes a feature article on protecting a company’s online reputation. “Protect Your Reputation Online: Inventory and manage your domains” is the title of the piece, according to David D. Menzies, company president. Menzies explained that domain names are easy targets for competitors intent on damaging a company’s brand and reputation.
“Too often, businesses – especially small ones, without the staffing resources – don’t notice competitors working the Web to siphon-off customers and intentionally attach their brand,” he said.
The article in News You Can Use discusses how competitors can create phony websites critical of a company or its services or otherwise hijack search engine results and pay-per-click advertising to bleed a company’s online presence.
To receive a copy of the newsletter, email a request to newsletter@strategicmessaging.net.
Menzies Consulting, Inc. applies relentless innovation to achieving proven results for companies and organizations in the life sciences, technology, health care, product design, general business, and non-profit sectors looking to apply meaningful PR strategies to achieve company goals. More information is available online at StrategicMessaging.net.
About Menzies Consulting, Inc.
Menzies Consulting, Inc. helps businesses and organizations of any size across the U.S. and overseas figure out what they are trying to say, who they are trying to say it to, and develops tools and methodologies to deliver that message. In addition to servicing individual client strategic messaging and business development needs, Menzies Consulting, Inc. has developed a number of enhanced online news publications to contribute to a vibrant and growing economic environment in North Carolina. For more information visit www.strategicmessaging.net.
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February 2, 2010
Media relations case study available to business professionals
(Research Triangle Park, N.C.) Innovative public relations and strategic messaging firm Menzies Consulting, Inc. has published an informative case study on media relations for business professionals looking to enhance their brand and increase market share.
The case study is part of the February 2010 issue of the News You Can Use newsletter published by Menzies Consulting, Inc. to share advice, news, and information about public relations tools and trends. The free newsletter and case study are available by emailing newsletter@strategicmessaging.net.
Following the planning and execution of an educational outreach campaign, the case study details the approach to making subject matter relevant through substantive facts and information contained within core messaging and disseminating that messaging to reporters, securing high-profile media placement in front of target audiences.
The February News You Can Use newsletter also contains an extensive article by company president David D. Menzies on how to avoid the pitfalls associated with industry and media award contests. Often providing solid opportunities for third-party validation of a company's industry expertise, too many award contests are now focusing solely on building their own prospect lists and diluting the marketplace with shoddy events that can damage a participant's brand.
Menzies Consulting, Inc. applies relentless innovation to achieving proven results for companies and organizations in the life sciences, technology, engineering, manufacturing, general business, and non-profit sectors looking to apply meaningful PR strategies to achieve company goals. More information is available online at StrategicMessaging.net.
About Menzies Consulting, Inc.
Menzies Consulting, Inc. helps businesses and organizations of any size across the U.S. and overseas figure out what they are trying to say, who they are trying to say it to, and develops tools and methodologies to deliver that message. In addition to servicing individual client strategic messaging and business development needs, Menzies Consulting, Inc. has developed a number of enhanced online news publications to contribute to a vibrant and growing economic environment in North Carolina. For more information visit www.strategicmessaging.net.
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December 29, 2009
“PR101: What is PR?” Available from Menzies Consulting, Inc.
(Research Triangle Park, N.C.) Research Triangle Park-based public relations consultancy Menzies Consulting, Inc. has published an informative primer on public relations or “PR” for entrepreneurs and business owners. The article, “PR101: What is PR?” is available as part of the January 2010 issue of the firm’s "News You Can Use" newsletter.
The newsletter and article are free and available by emailing newsletter@strategicmessaging.net.
“Ideally, businesses and organizations should’ve done their 2010 PR planning a couple months ago, but it’s not too late to get into the mix by understanding the basic tenants of professional PR,” said David Menzies, company president.
According to Menzies, most local, regional, and industry news publications and trade magazines have their editorial calendars set for the upcoming year, while groups and associations are well into planning for trade shows and conferences, providing opportunities for business owners to position themselves as industry experts.
“Editors and reporters, as well as tradeshow planners, are looking for substance over style,” he said, adding, “By understanding how to present yourself and your company as helpful resources for information related to a specific service or industry you can leverage your contributions to secure high-profile exposure in front of clients and prospects.”
“PR101: What is PR?” explains the multiple benefits of public relations; how to “do” PR; what stories attract editors; and contains a list of basic PR tools and methodologies companies and organizations of any size can develop and implement.
The January “News You Can Use” newsletter also contains information on PR successes of Menzies Consulting, Inc. clients. It follows the December issue which contained the article, "Social Media: So What? Why use it, what it can do" also written by David Menzies, explaining the business benefits of regularly updating social networking sites like LinkedIn, Twitter, and Facebook beyond the applications themselves.
Servicing clients in the pharmaceutical, nonprofit, healthcare, financial, engineering, and general technology industries among others, Menzies Consulting, Inc. helps organizations develop and deliver strategic messaging to target audiences to achieve business development goals. For more information visit www.strategicmessaging.net.
About Menzies Consulting, Inc.
Menzies Consulting, Inc. helps businesses and organizations of any size across the U.S. figure out what they are trying to say, who they are trying to say it to, and develops tools and methodologies to deliver that message. In addition to servicing individual client strategic messaging and business development needs, Menzies Consulting, Inc. has developed a number of enhanced online news publications to contribute to a vibrant and growing economic environment in North Carolina. For more information visit www.strategicmessaging.net.
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December 4, 2009
Menzies Consulting, Inc. Publishes Social Media Primer
(Research Triangle Park, N.C.) Triangle-based public relations consultancy Menzies Consulting, Inc. has published the December issue of its "News You Can Use" newsletter with an informative article on using social media for business purposes.
"Social Media: So What? Why use it, what it can do" is the title of the article written by David D. Menzies, company president. In the article, Menzies explains the business benefits of regularly updating social networking sites like LinkedIn, Twitter, and Facebook beyond the applications themselves.
"Fan pages on Facebook and groups on LinkedIn are proving to be useful branding tools not only for prospects and clients using the individual social networking sites but also as tools to disseminate keywords and core messaging to help with organic search engine results," Menzies said.
Individuals and businesses wishing to receive a free copy of the News You Can Use newsletter can email a request to newsletter@strategicmessaging.net.
Servicing clients in the pharmaceutical, nonprofit, healthcare, financial, engineering, and general technology industries among others, Menzies Consulting, Inc. helps organizations develop and deliver strategic messaging to target audiences to achieve business development goals. For more information visit www.strategicmessaging.net.
About Menzies Consulting, Inc.
Menzies Consulting, Inc. helps clients figure out what they are trying to say, who they are trying to say it to, and develops tools and methodologies to deliver that message. In addition to servicing individual client strategic messaging and business development needs, Menzies Consulting, Inc. has developed a number of enhanced online news publications to contribute to a vibrant and growing economic environment in North Carolina. For more information visit www.strategicmessaging.net.
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October 12, 2009
NCTechNews Seeking Biotech Story of the Year Nominations
(Research Triangle Park, N.C.) NCTechNews, North Carolina’s technology news source, is accepting nominations from businesses and organizations for its “Biotech Story of the Year” top ten list for 2009.
The list of stories will provide NCTechNews readers with detailed information about each top ten nominee and their newsworthy milestones contributing to the life sciences community in North Carolina. Every qualifying organization or business submitting a nomination will appear on the final list compilation to be published on NCTechNews, along with a hot link to their individual websites, with the top ten headlining a feature article and press release announcing the final list.
Nominations for Biotech Story of the Year will be judged by a panel of North Carolina-based technology and life sciences innovators. The contest is open to any bio-related business or organization operating out of North Carolina; deadline for submissions is November 6, 2009, at 5 p.m. Eastern Time.
To nominate a story, visit NCTechNews.com and select "BSOTY" from the top menu bar.
NCTechNews is a professionally edited, free interactive news publication helping members of the North Carolina technology community share information with peers, customers, prospects, investors and the general public. The goal of NCTechNews is to solicit engaging content from a wide variety of businesses and organizations to build a stronger tech community in North Carolina and contribute to economic growth.
In addition to user-submitted content, original articles, and expert columns, NCTechNews publishes the North Carolina Technology Resources Guide, a collection of statewide technology resources to help people access products, services or information. Inclusion in the Guide is free via an online form on NCTechNews.com.
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September 10, 2009
Strategic Messaging Newsletter Publishes Tips on PR
(Apex, N.C.) Strategic messaging and online publishing firm Menzies Consulting, Inc. has published the September issue of its "News You Can Use" newsletter with an informative article on public relations basics.
"What is public relations? It's not brain surgery" is the title of the article written by David D. Menzies, company president, on the definition and benefits of public relations. In the article, Menzies explains the symbiotic relationship between PR, marketing, and advertising, and outlines options for self-service PR in addition to what to expect if outsourcing work to large and mid-sized firms in addition to PR consultants.
"There are some PR firms who will try to upsell prospects on services they don't need when those small-to-mid-size companies could benefit from a do-it-yourself approach," Menzies said.
Businesses wishing to receive a free copy of the News You Can Use newsletter can email a request to newsletter@strategicmessaging.net.
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August 11, 2009
NCTechNews Accepting Submissions to Technology Resources Guide
(Apex, N.C.) NCTechNews, North Carolina’s technology news source, is accepting submissions from business and organizations to be listed in the publication’s North Carolina Technology Resources Guide.
The Guide will provide NCTechNews readers with information about each listed organization or business to help people access products, services or information. Inclusion in the Guide is free via an online form on NCTechNews.com; submissions will be reviewed daily through September 1, 2009, with listings being published on an ongoing basis beginning August 18.
NCTechNews is a professionally edited interactive news publication helping members of the North Carolina technology community share information with peers, customers, prospects, investors and the general public. The goal of NCTechNews is to solicit engaging content from a wide variety of businesses and organizations to build a stronger tech community in North Carolina and contribute to economic growth.
The North Carolina Technology Resources Guide will be promoted on NCTechNews and via additional outreach on a regular basis to drive more traffic to listed resource websites.
Please email info@nctechnews.com with any questions.
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June 16, 2009
Strategic Messaging Newsletter Provides Free Advice on Growing Biotech Market Share
(Apex, N.C.) Strategic messaging and online publishing firm Menzies Consulting, Inc. is providing free advice to early stage drug developers looking to grow their market share. The June 2009 issue of the company's Strategic Messaging News You Can Use newsletter features an article with details on low-cost, high-return methods of getting in front of the biotechnology marketplace in a down economy.
"Investors are being more careful with their choices these days, searching for the perfect fit for their needs," David Menzies, president of Menzies Consulting Inc., said, adding, "Small and emerging biotech firms need to do more to separate themselves from their competition."
The News You Can Use article discusses marketing and public relations tools companies can develop to get in front of target audiences and explain their differentiators, including how to make a small business look bigger.
"If you're not able to close deals due to economic factors, you can still grab your share of the market by being as visible as possible so when things improve investors will come to you first," Menzies said.
Businesses wishing to receive a free copy of the News You Can Use newsletter can email a request to newsletter@strategicmessaging.net.
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March 26, 2009
Menzies Consulting Hosting "Facebook Fridays" Seminars in April
(Apex, N.C.) Strategic messaging and online publishing firm Menzies Consulting, Inc. will be hosting "Facebook Fridays" seminars throughout April to provide live, interactive Q&A on the basics of good public and media relations.
Veteran communicator David D. Menzies, company president, will be available to take questions from members of the business community between 10-11 a.m. on April 3, 10, 17 and 24 on the Menzies Consulting, Inc. Facebook page.
"There are so many good stories out there in the business community, in North Carolina and across the country, but in many cases a business with a great story doesn't know how to tell it so nobody hears about it," Menzies said.
The types of questions Menzies said he usually gets from PR novices have to do with messaging, delivery and audience.
"Often people know what they do but aren't sure how to explain it, much less how to get their message out and who to get it to," he said, adding he will be providing a "PR-101" video presentation link on his company's Facebook page prior to each live chat. The PR-101 piece will cover such topics as public relations tools and methodologies; what news is actually newsworthy; and how to supply media outlets with solid information that is useful to their readers, viewers or listeners.
Menzies said he chose to host the seminars on Facebook due to the business community's growing familiarity with the social networking tool in addition to the quality of its interactive features and applications. Many businesses promote "Facebook Fridays" to their workers to allow an hour of free time to decompress after a busy work week.
To participate in the Facebook Friday seminars, individuals need to signup for a free Facebook account and submit a Facebook request to be "friended" by Menzies Consulting. For more information email David Menzies at dmenzies@menziesconsulting.com.
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February 2, 2009
David Menzies Elected to Serve on Wake Health Services Board
(Apex, N.C.) David Menzies, president of strategic messaging and online publishing firm Menzies Consulting, Inc., has been elected to the Board of Trustees of Wake Health Services, Inc.
With seven facilities in Wake and Franklin Counties, Wake Health is a private, nonprofit Community Health Center receiving federal support to care for families in poor urban and remote rural areas where healthcare options are few to none. They serve over 25,000 patients, a quarter of whom have no insurance, and they are the area’s largest primary care practice.
Representing the Wake Health facility in Apex, Menzies will serve on the Board’s Marketing Committee and represent the organization to the community at large.
To read the Wake Health Services announcement, click here.
About Wake Health Services
Wake Health Services is a medical practice with a mission: Everyone deserves a healthy life, regardless of ability to pay. They offer discounts on medical services based on family size and income. Wake Health’s doctors, dentists, nurses, social workers and support staff assist with over 65,000 visits per year. As the country looks for answers to the healthcare crisis, Community Health Centers such as Wake Health are part of the solution. The Community Health Center model overcomes cultural, economic and educational barriers to healthcare. Their approach is grounded in the proven principle that preventive, primary care reduces overall costs, improves health— and preserves every person’s basic human right to have access to a healthy life. For more information, visit www.whsi.org.
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October 7, 2008
Small Business Starter Kit Has Ribbon Cutting at Apex Chamber of Commerce
(Apex, N.C.) Independent public relations consultancy Menzies Consulting, Inc. joined Marketing Depot USA Tuesday, October 7 at the Apex Chamber of Commerce for a ribbon cutting ceremony announcing the general availability of the Small Business Starter Kit. Greg Fawcett from Marketing Depot and David Menzies from Menzies Consulting were joined by Apex Chamber staff and ambassadors to unveil the kit, which is a combination of a professionally designed website (complete with hosting and email); 500 full-color, double-sided rack cards; and one professionally crafted and distributed press release.
"In these tough economic times, hanging your shingle isn't enough -- small businesses need a boost," David Menzies said.
According to Menzies, the Starter Kit package of services is specifically designed for business owners who realize they need to get their message out to prospects, but may not have the know-how, manpower, or time to put together a strong baseline of marketing, advertising and PR on their own. Menzies and Fawcett have combined their companies' resources in order to be able to price the package under $2,000.
"It's better for all of us in the long run to do what we can to help create an environment that is welcoming to small businesses," Menzies said, adding, "That's why we chose to have our ribbon cutting at the Apex Chamber of Commerce, which continues to be proactive in helping small businesses in a number of ways."
More information is available online at www.sbstarterkit.com.
About the Apex Chamber of Commerce
The Apex Chamber of Commerce is a voluntary, non-profit association made up of business people, professionals, churches, civic groups, and individuals working together to improve the quality of life and economic vitality of the Apex area. For more information, visit www.apexchamber.com.
About Menzies Consulting, Inc.
Menzies Consulting is an independent communications consultancy, providing relationship-driven public relations and marketing services which enable clients to achieve organizational goals. The company offers unique, creative, proven methodologies to reach target audiences with specific messaging. For more information, visit www.menziesconsulting.com.
About Marketing Depot USA
Marketing Depot USA combines 40 years of experience and expertise in helping businesses of all sizes develop marketing campaigns from concept to completion. Located in the Business Networking Center in Cary, N.C., Marketing Depot is a one-stop business resource offering graphic design, printing, promotional products, corporate logo apparel and signage. For more information visit www.marketingdepotusa.com
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December 13, 2007
David Menzies Elected to Leadership Position on Apex Arts Council
(Apex, N.C.) The voice for the growing arts scene in Apex, the Apex Arts Council, elected members to leadership positions on its Board of Directors at its monthly meeting earlier this week.
Newly elected leaders include Tina Maloch, owner of Art for You! Photography, president; David Menzies, President of Menzies Consulting, vice president; Bob Crowley, senior vice president of Convey Ink, Inc., secretary; Jim Samborsky, vice president of the Controls Group at BFS Industries, treasurer; Tim Telkamp, technology consultant and fine art photographer, member at large; and Rock Kershaw, director of the Apex Performing & Cultural Arts Center, non-voting member at large.
"We have so much planned for 2008 we needed active leadership thoroughly engaged in the community, and we're thrilled that our Board is full of people who fit the bill," Maloch, who will begin her second term as AAC President, said.
Plans for the coming year include supporting the grand opening of the Performing & Cultural Arts Center in historic downtown Apex; continuing to expand educational programs and events throughout Apex; and hosting the second annual Salem Street Arts Festival in the Fall.
Board members will develop and carry-out 2008 programs focused on nurturing a supportive atmosphere for arts in Apex on behalf of residents, local government and the growing business community in one of the fastest-growing communities in North Carolina. These programs will include increased public relations and marketing efforts to raise exposure of artists in the community; new member communication tools; and continuing education opportunities for artists.
About the Apex Arts Council
The Apex Arts Council (AAC) was founded in 2004 on the belief that the arts contribute to high quality of living and are an essential component to a vibrant economy. Partnering with the Town of Apex, North Carolina, the AAC is working to support plans, publicity and fundraising for the new Performing and Cultural Arts Center in downtown Apex. The AAC supports all artistic disciplines, including visual art, music, dance, theatre and literary arts. We are committed to enhancing the quality of life in our community through the cultivation of creativity, excellence, and diversity in the arts and stimulating their appreciation and accessibility. For more information visit www.apexarts.org.
About Menzies Consulting
Menzies Consulting Inc. is an independent communications consultancy, providing relationship-driven public relations and marketing services. The company offers unique, creative, proven methodologies to reach target audiences with specific messaging. For more information, visit www.menziesconsulting.com.
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December 6, 2007
TeamHomeBuyer.com, Menzies Consulting Support Habitat for Humanity in Apex Jaycees Christmas Parade
(Apex, N.C.) Wake County's leading community revitalization real estate firm, TeamHomeBuyer.com, partnered with Menzies Consulting in building a float promoting Habitat for Humanity of Wake County in the December 1 Apex Jaycees Christmas Parade.
Sporting a full-sized Habitat for Humanity banner, the float featured a wooden "Santa's Workshop" built the day of the parade to represent Habitat's history of pulling together volunteers to construct homes for those in need.
"We wanted to put the skills of our two companies to good use for a worthy cause around the holidays," David Menzies, president of Menzies Consulting, said. "Publicizing a homebuilding nonprofit in front of thousands of our neighbors was a great fit."
Families of Menzies Consulting and TeamHomeBuyer.com staff pitched in to help construct, paint, decorate, and man the float in addition to distributing candy to parade watchers. The parade featured well over 100 organizations participating with floats and marchers and thousands of attendees along its route from the Apex Peakway through historic Salem Street in downtown Apex.
"Habitat for Humanity of Wake County is an outstanding organization that many of us in the home building and real estate industries have been proud to be involved with," said TeamHomeBuyer.com founding partner Paul Murphy, adding, "Everyone volunteering with a group like Habitat finds the experience absolutely rewarding."
Utilizing green building techniques adopted from the U.S. Green Building Council, TeamHomeBuyer.com chooses to rehabilitate existing structures instead of razing homes and replacing them with new, out-of-scale structures. TeamHomeBuyer.com is committed to minimizing the use of resources, reducing harmful effects on the environment, and providing healthier environments for people.
Apex-based Menzies Consulting provides tactical public relations and marketing for TeamHomeBuyer.com.
About Habitat for Humanity of Wake County
Habitat for Humanity of Wake County develops partnerships to build healthy, affordable homes with and for God's people in need, promotes self-reliance through homeownership, affirms the dignity of the family, and creates sustainable communities. For more information, visit www.habitatwake.org.
About TeamHomeBuyer.com
Leveraging a combined 50 years of experience, TeamHomeBuyer.com has built upon its successful history of helping people buy and sell a home quickly and conveniently to become Wake County, North Carolina's leading community revitalization real estate firm. The company has offices in Apex and Wake Forest, N.C., and is led by Paul R. Murphy, Jr., and Charles T. McCarter, Jr., past winners of the Triangle Business Journal's "Deal of the Year" award. For more information, visit www.teamhomebuyer.com.
About Menzies Consulting
Menzies Consulting Inc. is an independent communications consultancy, providing relationship-driven public relations and marketing services. The company offers unique, creative, proven methodologies to reach target audiences with specific messaging. For more information, visit www.menziesconsulting.com.
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September 13, 2007
Menzies Consulting Releases Podcast on Tracking Media Hits
(Apex, N.C.) The independent public relations and marketing firm Menzies Consulting has released "Tracking the Chatter," a free podcast with helpful hints on monitoring a company's public perception through the media. The podcast is available online here.
Hosted by company President David Menzies, the seven-minute audio presentation covers how and why to track what people are writing about their company and how best to respond to negative interpretations of company messaging.
"If you're taking the time to do proactive PR and marketing, you want to make sure your message is being interpreted the way you want," Menzies said, adding that by tracking how announcements are published and reported you can identify potential negative issues that can be used by competitors to go after a company's prospects or customers. In the podcast, Menzies provides examples of situational message interpretation, explains how to deal with negative press, and what communication vehicles may be appropriate for addressing negativity with customers.
About Menzies Consulting
Menzies Consulting is an independent communications consultancy, providing relationship-driven public relations and marketing services which enable clients to achieve organizational goals. The company offers unique, creative, proven methodologies to reach target audiences with specific messaging. For more information, visit www.menziesconsulting.com.
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August 30, 2007
TeamHomeBuyer.com Selects MC for Re-Branding Campaign
(Raleigh, N.C.) The rapidly expanding Raleigh, NC - based real estate firm TeamHomeBuyer.com is overhauling its communication efforts with the help of independent public relations and marketing consultancy Menzies Consulting.
TeamHomeBuyer.com has built upon its successful history as an online resource for individuals to research ways to lease, buy, or sell a home quickly and conveniently to evolve into a growing operation of experienced real estate professionals actively rehabilitating existing homes in select metropolitan areas throughout Wake County, North Carolina. The team behind TeamHomeBuyer.com is engaging the services of Menzies Consulting to help re-brand the company and communicate its message to targeted audiences to achieve sales and organizational goals.
"We're experiencing a seismic shift in our business and need a trusted partner like Menzies Consulting to help us plan and execute our essential marketing and public relations functions so we can focus on our daily operations," said Paul Murphy, founding partner of TeamHomeBuyer.com.
"We don't have the internal resources to handle our communications workload, nor the time to hire for it. Menzies Consulting fits perfectly into our current business model," he added.
Menzies Consulting is providing a full suite of services, including a complete re-branding of the current TeamHomeBuyer.com website, logo, collateral materials, and overall public relations marketing and public relations plan, including messaging.
One of the by-products of TeamHomeBuyer.com's rehabilitation success is outright community revitalization. As each of their homes rises from disrepair to affordable, sought-after real estate, owners of surrounding properties begin to take pride in their neighborhood and enter into home improvement projects themselves or, in many cases, utilize TeamHomeBuyer.com's real estate expertise to capitalize on the up tick in their property value to sell their existing home.
According to Murphy, community activists and members of neighborhood associations and city councils are championing TeamHomeBuyer.com's work, including their adherence to green-building and rehabilitation techniques.
"What we're doing is just such a win-win for everyone involved, we're absolutely thrilled to spread the word and have a hand in making a positive impact in the community," he said.
TeamHomeBuyer.com is currently involved with dozens of properties in the City of Raleigh and surrounding areas including Wake, Franklin, Chatham and Durham counties.
About TeamHomeBuyer.com
With offices in Raleigh, Apex, and Wake Forest, N.C., TeamHomeBuyer.com is a collaboration between developers, investors, lawyers, and general contractors with a combined 50 years of experience dedicated to helping people buy, sell, or lease a home quickly and conveniently. The group is led by Paul R. Murphy, Jr., and Charles T. McCarter, Jr., past winners of the Triangle Business Journal's "Deal of the Year" award. For more information, visit www.teamhomebuyer.com.
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Menzies Consulting, Inc. Publishes Article on Using Editorial Calendars as a Business Development Tool in the Life Sciences Marketplace
(Research Triangle Park, N.C.) Innovative public relations and strategic messaging firm Menzies Consulting, Inc. has published the June 2010 issue of its News You Can Use newsletter, which includes a feature article on using newspaper and life sciences magazine editorial calendars as business development tools.
“Plan Ahead to Get Ahead: Media Calendars are Key to Placements” examines the return on investment for proactive research into potential editorial opportunities for pitching a company as an informational resource for news media. Details are given on how to go about finding editorial calendars and approaching editors the right way so as not to damage a company’s brand while promoting senior leadership, products and services.
The article and the entire News You Can Use newsletter are available free of charge; to receive a copy, email a request to newsletter@strategicmessaging.net.
Menzies Consulting, Inc. applies relentless innovation to achieving proven results for companies and organizations in the life sciences, technology, health care, product design, general business, and non-profit sectors looking to apply meaningful PR strategies to achieve company goals. More information is available online at StrategicMessaging.net.
About Menzies Consulting, Inc.
Menzies Consulting, Inc. helps businesses and organizations of any size across the U.S. and overseas figure out what they are trying to say, who they are trying to say it to, and develops tools and methodologies to deliver that message. In addition to servicing individual client strategic messaging and business development needs, Menzies Consulting, Inc. has developed a number of enhanced online news publications to contribute to a vibrant and growing economic environment in North Carolina. For more information visit www.strategicmessaging.net.
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April 27, 2010
Menzies Consulting, Inc. publishes information on managing domains to protect your brand
(Research Triangle Park, N.C.) Innovative public relations and strategic messaging firm Menzies Consulting, Inc. has published the April 2010 issue of its News You Can Use newsletter, which includes a feature article on protecting a company’s online reputation. “Protect Your Reputation Online: Inventory and manage your domains” is the title of the piece, according to David D. Menzies, company president. Menzies explained that domain names are easy targets for competitors intent on damaging a company’s brand and reputation.
“Too often, businesses – especially small ones, without the staffing resources – don’t notice competitors working the Web to siphon-off customers and intentionally attach their brand,” he said.
The article in News You Can Use discusses how competitors can create phony websites critical of a company or its services or otherwise hijack search engine results and pay-per-click advertising to bleed a company’s online presence.
To receive a copy of the newsletter, email a request to newsletter@strategicmessaging.net.
Menzies Consulting, Inc. applies relentless innovation to achieving proven results for companies and organizations in the life sciences, technology, health care, product design, general business, and non-profit sectors looking to apply meaningful PR strategies to achieve company goals. More information is available online at StrategicMessaging.net.
About Menzies Consulting, Inc.
Menzies Consulting, Inc. helps businesses and organizations of any size across the U.S. and overseas figure out what they are trying to say, who they are trying to say it to, and develops tools and methodologies to deliver that message. In addition to servicing individual client strategic messaging and business development needs, Menzies Consulting, Inc. has developed a number of enhanced online news publications to contribute to a vibrant and growing economic environment in North Carolina. For more information visit www.strategicmessaging.net.
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February 2, 2010
Media relations case study available to business professionals
(Research Triangle Park, N.C.) Innovative public relations and strategic messaging firm Menzies Consulting, Inc. has published an informative case study on media relations for business professionals looking to enhance their brand and increase market share.
The case study is part of the February 2010 issue of the News You Can Use newsletter published by Menzies Consulting, Inc. to share advice, news, and information about public relations tools and trends. The free newsletter and case study are available by emailing newsletter@strategicmessaging.net.
Following the planning and execution of an educational outreach campaign, the case study details the approach to making subject matter relevant through substantive facts and information contained within core messaging and disseminating that messaging to reporters, securing high-profile media placement in front of target audiences.
The February News You Can Use newsletter also contains an extensive article by company president David D. Menzies on how to avoid the pitfalls associated with industry and media award contests. Often providing solid opportunities for third-party validation of a company's industry expertise, too many award contests are now focusing solely on building their own prospect lists and diluting the marketplace with shoddy events that can damage a participant's brand.
Menzies Consulting, Inc. applies relentless innovation to achieving proven results for companies and organizations in the life sciences, technology, engineering, manufacturing, general business, and non-profit sectors looking to apply meaningful PR strategies to achieve company goals. More information is available online at StrategicMessaging.net.
About Menzies Consulting, Inc.
Menzies Consulting, Inc. helps businesses and organizations of any size across the U.S. and overseas figure out what they are trying to say, who they are trying to say it to, and develops tools and methodologies to deliver that message. In addition to servicing individual client strategic messaging and business development needs, Menzies Consulting, Inc. has developed a number of enhanced online news publications to contribute to a vibrant and growing economic environment in North Carolina. For more information visit www.strategicmessaging.net.
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December 29, 2009
“PR101: What is PR?” Available from Menzies Consulting, Inc.
(Research Triangle Park, N.C.) Research Triangle Park-based public relations consultancy Menzies Consulting, Inc. has published an informative primer on public relations or “PR” for entrepreneurs and business owners. The article, “PR101: What is PR?” is available as part of the January 2010 issue of the firm’s "News You Can Use" newsletter.
The newsletter and article are free and available by emailing newsletter@strategicmessaging.net.
“Ideally, businesses and organizations should’ve done their 2010 PR planning a couple months ago, but it’s not too late to get into the mix by understanding the basic tenants of professional PR,” said David Menzies, company president.
According to Menzies, most local, regional, and industry news publications and trade magazines have their editorial calendars set for the upcoming year, while groups and associations are well into planning for trade shows and conferences, providing opportunities for business owners to position themselves as industry experts.
“Editors and reporters, as well as tradeshow planners, are looking for substance over style,” he said, adding, “By understanding how to present yourself and your company as helpful resources for information related to a specific service or industry you can leverage your contributions to secure high-profile exposure in front of clients and prospects.”
“PR101: What is PR?” explains the multiple benefits of public relations; how to “do” PR; what stories attract editors; and contains a list of basic PR tools and methodologies companies and organizations of any size can develop and implement.
The January “News You Can Use” newsletter also contains information on PR successes of Menzies Consulting, Inc. clients. It follows the December issue which contained the article, "Social Media: So What? Why use it, what it can do" also written by David Menzies, explaining the business benefits of regularly updating social networking sites like LinkedIn, Twitter, and Facebook beyond the applications themselves.
Servicing clients in the pharmaceutical, nonprofit, healthcare, financial, engineering, and general technology industries among others, Menzies Consulting, Inc. helps organizations develop and deliver strategic messaging to target audiences to achieve business development goals. For more information visit www.strategicmessaging.net.
About Menzies Consulting, Inc.
Menzies Consulting, Inc. helps businesses and organizations of any size across the U.S. figure out what they are trying to say, who they are trying to say it to, and develops tools and methodologies to deliver that message. In addition to servicing individual client strategic messaging and business development needs, Menzies Consulting, Inc. has developed a number of enhanced online news publications to contribute to a vibrant and growing economic environment in North Carolina. For more information visit www.strategicmessaging.net.
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December 4, 2009
Menzies Consulting, Inc. Publishes Social Media Primer
(Research Triangle Park, N.C.) Triangle-based public relations consultancy Menzies Consulting, Inc. has published the December issue of its "News You Can Use" newsletter with an informative article on using social media for business purposes.
"Social Media: So What? Why use it, what it can do" is the title of the article written by David D. Menzies, company president. In the article, Menzies explains the business benefits of regularly updating social networking sites like LinkedIn, Twitter, and Facebook beyond the applications themselves.
"Fan pages on Facebook and groups on LinkedIn are proving to be useful branding tools not only for prospects and clients using the individual social networking sites but also as tools to disseminate keywords and core messaging to help with organic search engine results," Menzies said.
Individuals and businesses wishing to receive a free copy of the News You Can Use newsletter can email a request to newsletter@strategicmessaging.net.
Servicing clients in the pharmaceutical, nonprofit, healthcare, financial, engineering, and general technology industries among others, Menzies Consulting, Inc. helps organizations develop and deliver strategic messaging to target audiences to achieve business development goals. For more information visit www.strategicmessaging.net.
About Menzies Consulting, Inc.
Menzies Consulting, Inc. helps clients figure out what they are trying to say, who they are trying to say it to, and develops tools and methodologies to deliver that message. In addition to servicing individual client strategic messaging and business development needs, Menzies Consulting, Inc. has developed a number of enhanced online news publications to contribute to a vibrant and growing economic environment in North Carolina. For more information visit www.strategicmessaging.net.
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October 12, 2009
NCTechNews Seeking Biotech Story of the Year Nominations
(Research Triangle Park, N.C.) NCTechNews, North Carolina’s technology news source, is accepting nominations from businesses and organizations for its “Biotech Story of the Year” top ten list for 2009.
The list of stories will provide NCTechNews readers with detailed information about each top ten nominee and their newsworthy milestones contributing to the life sciences community in North Carolina. Every qualifying organization or business submitting a nomination will appear on the final list compilation to be published on NCTechNews, along with a hot link to their individual websites, with the top ten headlining a feature article and press release announcing the final list.
Nominations for Biotech Story of the Year will be judged by a panel of North Carolina-based technology and life sciences innovators. The contest is open to any bio-related business or organization operating out of North Carolina; deadline for submissions is November 6, 2009, at 5 p.m. Eastern Time.
To nominate a story, visit NCTechNews.com and select "BSOTY" from the top menu bar.
NCTechNews is a professionally edited, free interactive news publication helping members of the North Carolina technology community share information with peers, customers, prospects, investors and the general public. The goal of NCTechNews is to solicit engaging content from a wide variety of businesses and organizations to build a stronger tech community in North Carolina and contribute to economic growth.
In addition to user-submitted content, original articles, and expert columns, NCTechNews publishes the North Carolina Technology Resources Guide, a collection of statewide technology resources to help people access products, services or information. Inclusion in the Guide is free via an online form on NCTechNews.com.
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September 10, 2009
Strategic Messaging Newsletter Publishes Tips on PR
(Apex, N.C.) Strategic messaging and online publishing firm Menzies Consulting, Inc. has published the September issue of its "News You Can Use" newsletter with an informative article on public relations basics.
"What is public relations? It's not brain surgery" is the title of the article written by David D. Menzies, company president, on the definition and benefits of public relations. In the article, Menzies explains the symbiotic relationship between PR, marketing, and advertising, and outlines options for self-service PR in addition to what to expect if outsourcing work to large and mid-sized firms in addition to PR consultants.
"There are some PR firms who will try to upsell prospects on services they don't need when those small-to-mid-size companies could benefit from a do-it-yourself approach," Menzies said.
Businesses wishing to receive a free copy of the News You Can Use newsletter can email a request to newsletter@strategicmessaging.net.
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August 11, 2009
NCTechNews Accepting Submissions to Technology Resources Guide
(Apex, N.C.) NCTechNews, North Carolina’s technology news source, is accepting submissions from business and organizations to be listed in the publication’s North Carolina Technology Resources Guide.
The Guide will provide NCTechNews readers with information about each listed organization or business to help people access products, services or information. Inclusion in the Guide is free via an online form on NCTechNews.com; submissions will be reviewed daily through September 1, 2009, with listings being published on an ongoing basis beginning August 18.
NCTechNews is a professionally edited interactive news publication helping members of the North Carolina technology community share information with peers, customers, prospects, investors and the general public. The goal of NCTechNews is to solicit engaging content from a wide variety of businesses and organizations to build a stronger tech community in North Carolina and contribute to economic growth.
The North Carolina Technology Resources Guide will be promoted on NCTechNews and via additional outreach on a regular basis to drive more traffic to listed resource websites.
Please email info@nctechnews.com with any questions.
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June 16, 2009
Strategic Messaging Newsletter Provides Free Advice on Growing Biotech Market Share
(Apex, N.C.) Strategic messaging and online publishing firm Menzies Consulting, Inc. is providing free advice to early stage drug developers looking to grow their market share. The June 2009 issue of the company's Strategic Messaging News You Can Use newsletter features an article with details on low-cost, high-return methods of getting in front of the biotechnology marketplace in a down economy.
"Investors are being more careful with their choices these days, searching for the perfect fit for their needs," David Menzies, president of Menzies Consulting Inc., said, adding, "Small and emerging biotech firms need to do more to separate themselves from their competition."
The News You Can Use article discusses marketing and public relations tools companies can develop to get in front of target audiences and explain their differentiators, including how to make a small business look bigger.
"If you're not able to close deals due to economic factors, you can still grab your share of the market by being as visible as possible so when things improve investors will come to you first," Menzies said.
Businesses wishing to receive a free copy of the News You Can Use newsletter can email a request to newsletter@strategicmessaging.net.
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March 26, 2009
Menzies Consulting Hosting "Facebook Fridays" Seminars in April
(Apex, N.C.) Strategic messaging and online publishing firm Menzies Consulting, Inc. will be hosting "Facebook Fridays" seminars throughout April to provide live, interactive Q&A on the basics of good public and media relations.
Veteran communicator David D. Menzies, company president, will be available to take questions from members of the business community between 10-11 a.m. on April 3, 10, 17 and 24 on the Menzies Consulting, Inc. Facebook page.
"There are so many good stories out there in the business community, in North Carolina and across the country, but in many cases a business with a great story doesn't know how to tell it so nobody hears about it," Menzies said.
The types of questions Menzies said he usually gets from PR novices have to do with messaging, delivery and audience.
"Often people know what they do but aren't sure how to explain it, much less how to get their message out and who to get it to," he said, adding he will be providing a "PR-101" video presentation link on his company's Facebook page prior to each live chat. The PR-101 piece will cover such topics as public relations tools and methodologies; what news is actually newsworthy; and how to supply media outlets with solid information that is useful to their readers, viewers or listeners.
Menzies said he chose to host the seminars on Facebook due to the business community's growing familiarity with the social networking tool in addition to the quality of its interactive features and applications. Many businesses promote "Facebook Fridays" to their workers to allow an hour of free time to decompress after a busy work week.
To participate in the Facebook Friday seminars, individuals need to signup for a free Facebook account and submit a Facebook request to be "friended" by Menzies Consulting. For more information email David Menzies at dmenzies@menziesconsulting.com.
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February 2, 2009
David Menzies Elected to Serve on Wake Health Services Board
(Apex, N.C.) David Menzies, president of strategic messaging and online publishing firm Menzies Consulting, Inc., has been elected to the Board of Trustees of Wake Health Services, Inc.
With seven facilities in Wake and Franklin Counties, Wake Health is a private, nonprofit Community Health Center receiving federal support to care for families in poor urban and remote rural areas where healthcare options are few to none. They serve over 25,000 patients, a quarter of whom have no insurance, and they are the area’s largest primary care practice.
Representing the Wake Health facility in Apex, Menzies will serve on the Board’s Marketing Committee and represent the organization to the community at large.
To read the Wake Health Services announcement, click here.
About Wake Health Services
Wake Health Services is a medical practice with a mission: Everyone deserves a healthy life, regardless of ability to pay. They offer discounts on medical services based on family size and income. Wake Health’s doctors, dentists, nurses, social workers and support staff assist with over 65,000 visits per year. As the country looks for answers to the healthcare crisis, Community Health Centers such as Wake Health are part of the solution. The Community Health Center model overcomes cultural, economic and educational barriers to healthcare. Their approach is grounded in the proven principle that preventive, primary care reduces overall costs, improves health— and preserves every person’s basic human right to have access to a healthy life. For more information, visit www.whsi.org.
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October 7, 2008
Small Business Starter Kit Has Ribbon Cutting at Apex Chamber of Commerce
(Apex, N.C.) Independent public relations consultancy Menzies Consulting, Inc. joined Marketing Depot USA Tuesday, October 7 at the Apex Chamber of Commerce for a ribbon cutting ceremony announcing the general availability of the Small Business Starter Kit. Greg Fawcett from Marketing Depot and David Menzies from Menzies Consulting were joined by Apex Chamber staff and ambassadors to unveil the kit, which is a combination of a professionally designed website (complete with hosting and email); 500 full-color, double-sided rack cards; and one professionally crafted and distributed press release.
"In these tough economic times, hanging your shingle isn't enough -- small businesses need a boost," David Menzies said.
According to Menzies, the Starter Kit package of services is specifically designed for business owners who realize they need to get their message out to prospects, but may not have the know-how, manpower, or time to put together a strong baseline of marketing, advertising and PR on their own. Menzies and Fawcett have combined their companies' resources in order to be able to price the package under $2,000.
"It's better for all of us in the long run to do what we can to help create an environment that is welcoming to small businesses," Menzies said, adding, "That's why we chose to have our ribbon cutting at the Apex Chamber of Commerce, which continues to be proactive in helping small businesses in a number of ways."
More information is available online at www.sbstarterkit.com.
About the Apex Chamber of Commerce
The Apex Chamber of Commerce is a voluntary, non-profit association made up of business people, professionals, churches, civic groups, and individuals working together to improve the quality of life and economic vitality of the Apex area. For more information, visit www.apexchamber.com.
About Menzies Consulting, Inc.
Menzies Consulting is an independent communications consultancy, providing relationship-driven public relations and marketing services which enable clients to achieve organizational goals. The company offers unique, creative, proven methodologies to reach target audiences with specific messaging. For more information, visit www.menziesconsulting.com.
About Marketing Depot USA
Marketing Depot USA combines 40 years of experience and expertise in helping businesses of all sizes develop marketing campaigns from concept to completion. Located in the Business Networking Center in Cary, N.C., Marketing Depot is a one-stop business resource offering graphic design, printing, promotional products, corporate logo apparel and signage. For more information visit www.marketingdepotusa.com
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December 13, 2007
David Menzies Elected to Leadership Position on Apex Arts Council
(Apex, N.C.) The voice for the growing arts scene in Apex, the Apex Arts Council, elected members to leadership positions on its Board of Directors at its monthly meeting earlier this week.
Newly elected leaders include Tina Maloch, owner of Art for You! Photography, president; David Menzies, President of Menzies Consulting, vice president; Bob Crowley, senior vice president of Convey Ink, Inc., secretary; Jim Samborsky, vice president of the Controls Group at BFS Industries, treasurer; Tim Telkamp, technology consultant and fine art photographer, member at large; and Rock Kershaw, director of the Apex Performing & Cultural Arts Center, non-voting member at large.
"We have so much planned for 2008 we needed active leadership thoroughly engaged in the community, and we're thrilled that our Board is full of people who fit the bill," Maloch, who will begin her second term as AAC President, said.
Plans for the coming year include supporting the grand opening of the Performing & Cultural Arts Center in historic downtown Apex; continuing to expand educational programs and events throughout Apex; and hosting the second annual Salem Street Arts Festival in the Fall.
Board members will develop and carry-out 2008 programs focused on nurturing a supportive atmosphere for arts in Apex on behalf of residents, local government and the growing business community in one of the fastest-growing communities in North Carolina. These programs will include increased public relations and marketing efforts to raise exposure of artists in the community; new member communication tools; and continuing education opportunities for artists.
About the Apex Arts Council
The Apex Arts Council (AAC) was founded in 2004 on the belief that the arts contribute to high quality of living and are an essential component to a vibrant economy. Partnering with the Town of Apex, North Carolina, the AAC is working to support plans, publicity and fundraising for the new Performing and Cultural Arts Center in downtown Apex. The AAC supports all artistic disciplines, including visual art, music, dance, theatre and literary arts. We are committed to enhancing the quality of life in our community through the cultivation of creativity, excellence, and diversity in the arts and stimulating their appreciation and accessibility. For more information visit www.apexarts.org.
About Menzies Consulting
Menzies Consulting Inc. is an independent communications consultancy, providing relationship-driven public relations and marketing services. The company offers unique, creative, proven methodologies to reach target audiences with specific messaging. For more information, visit www.menziesconsulting.com.
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December 6, 2007
TeamHomeBuyer.com, Menzies Consulting Support Habitat for Humanity in Apex Jaycees Christmas Parade
(Apex, N.C.) Wake County's leading community revitalization real estate firm, TeamHomeBuyer.com, partnered with Menzies Consulting in building a float promoting Habitat for Humanity of Wake County in the December 1 Apex Jaycees Christmas Parade.
Sporting a full-sized Habitat for Humanity banner, the float featured a wooden "Santa's Workshop" built the day of the parade to represent Habitat's history of pulling together volunteers to construct homes for those in need.
"We wanted to put the skills of our two companies to good use for a worthy cause around the holidays," David Menzies, president of Menzies Consulting, said. "Publicizing a homebuilding nonprofit in front of thousands of our neighbors was a great fit."
Families of Menzies Consulting and TeamHomeBuyer.com staff pitched in to help construct, paint, decorate, and man the float in addition to distributing candy to parade watchers. The parade featured well over 100 organizations participating with floats and marchers and thousands of attendees along its route from the Apex Peakway through historic Salem Street in downtown Apex.
"Habitat for Humanity of Wake County is an outstanding organization that many of us in the home building and real estate industries have been proud to be involved with," said TeamHomeBuyer.com founding partner Paul Murphy, adding, "Everyone volunteering with a group like Habitat finds the experience absolutely rewarding."
Utilizing green building techniques adopted from the U.S. Green Building Council, TeamHomeBuyer.com chooses to rehabilitate existing structures instead of razing homes and replacing them with new, out-of-scale structures. TeamHomeBuyer.com is committed to minimizing the use of resources, reducing harmful effects on the environment, and providing healthier environments for people.
Apex-based Menzies Consulting provides tactical public relations and marketing for TeamHomeBuyer.com.
About Habitat for Humanity of Wake County
Habitat for Humanity of Wake County develops partnerships to build healthy, affordable homes with and for God's people in need, promotes self-reliance through homeownership, affirms the dignity of the family, and creates sustainable communities. For more information, visit www.habitatwake.org.
About TeamHomeBuyer.com
Leveraging a combined 50 years of experience, TeamHomeBuyer.com has built upon its successful history of helping people buy and sell a home quickly and conveniently to become Wake County, North Carolina's leading community revitalization real estate firm. The company has offices in Apex and Wake Forest, N.C., and is led by Paul R. Murphy, Jr., and Charles T. McCarter, Jr., past winners of the Triangle Business Journal's "Deal of the Year" award. For more information, visit www.teamhomebuyer.com.
About Menzies Consulting
Menzies Consulting Inc. is an independent communications consultancy, providing relationship-driven public relations and marketing services. The company offers unique, creative, proven methodologies to reach target audiences with specific messaging. For more information, visit www.menziesconsulting.com.
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September 13, 2007
Menzies Consulting Releases Podcast on Tracking Media Hits
(Apex, N.C.) The independent public relations and marketing firm Menzies Consulting has released "Tracking the Chatter," a free podcast with helpful hints on monitoring a company's public perception through the media. The podcast is available online here.
Hosted by company President David Menzies, the seven-minute audio presentation covers how and why to track what people are writing about their company and how best to respond to negative interpretations of company messaging.
"If you're taking the time to do proactive PR and marketing, you want to make sure your message is being interpreted the way you want," Menzies said, adding that by tracking how announcements are published and reported you can identify potential negative issues that can be used by competitors to go after a company's prospects or customers. In the podcast, Menzies provides examples of situational message interpretation, explains how to deal with negative press, and what communication vehicles may be appropriate for addressing negativity with customers.
About Menzies Consulting
Menzies Consulting is an independent communications consultancy, providing relationship-driven public relations and marketing services which enable clients to achieve organizational goals. The company offers unique, creative, proven methodologies to reach target audiences with specific messaging. For more information, visit www.menziesconsulting.com.
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August 30, 2007
TeamHomeBuyer.com Selects MC for Re-Branding Campaign
(Raleigh, N.C.) The rapidly expanding Raleigh, NC - based real estate firm TeamHomeBuyer.com is overhauling its communication efforts with the help of independent public relations and marketing consultancy Menzies Consulting.
TeamHomeBuyer.com has built upon its successful history as an online resource for individuals to research ways to lease, buy, or sell a home quickly and conveniently to evolve into a growing operation of experienced real estate professionals actively rehabilitating existing homes in select metropolitan areas throughout Wake County, North Carolina. The team behind TeamHomeBuyer.com is engaging the services of Menzies Consulting to help re-brand the company and communicate its message to targeted audiences to achieve sales and organizational goals.
"We're experiencing a seismic shift in our business and need a trusted partner like Menzies Consulting to help us plan and execute our essential marketing and public relations functions so we can focus on our daily operations," said Paul Murphy, founding partner of TeamHomeBuyer.com.
"We don't have the internal resources to handle our communications workload, nor the time to hire for it. Menzies Consulting fits perfectly into our current business model," he added.
Menzies Consulting is providing a full suite of services, including a complete re-branding of the current TeamHomeBuyer.com website, logo, collateral materials, and overall public relations marketing and public relations plan, including messaging.
One of the by-products of TeamHomeBuyer.com's rehabilitation success is outright community revitalization. As each of their homes rises from disrepair to affordable, sought-after real estate, owners of surrounding properties begin to take pride in their neighborhood and enter into home improvement projects themselves or, in many cases, utilize TeamHomeBuyer.com's real estate expertise to capitalize on the up tick in their property value to sell their existing home.
According to Murphy, community activists and members of neighborhood associations and city councils are championing TeamHomeBuyer.com's work, including their adherence to green-building and rehabilitation techniques.
"What we're doing is just such a win-win for everyone involved, we're absolutely thrilled to spread the word and have a hand in making a positive impact in the community," he said.
TeamHomeBuyer.com is currently involved with dozens of properties in the City of Raleigh and surrounding areas including Wake, Franklin, Chatham and Durham counties.
About TeamHomeBuyer.com
With offices in Raleigh, Apex, and Wake Forest, N.C., TeamHomeBuyer.com is a collaboration between developers, investors, lawyers, and general contractors with a combined 50 years of experience dedicated to helping people buy, sell, or lease a home quickly and conveniently. The group is led by Paul R. Murphy, Jr., and Charles T. McCarter, Jr., past winners of the Triangle Business Journal's "Deal of the Year" award. For more information, visit www.teamhomebuyer.com.
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